Last September I published an article at the Customer Experience Magazine.
In this article I talk about the importance of taking all the systems involved in the customer experience to work together in order to provide a complete experience. One which covers on and off line platforms . This way, not only the level of engagement increases enormously, but also, the efficiency of the marketing efforts multiplies because this alignment provide extra value.
If you would like to read it, please click on the link below:
